Nestle’s latest global marketing strategy is to promote its baby milk with the claim it ‘protects’ babies. Nestle knows that babies fed on its formula are more likely to become sick than breastfed babies and, in conditions of poverty, more likely to die. But Nestle puts its own profits before the lives of babies with strategies like this.
Baby Milk Action and their partners have stopped similar practices in the past through pressure from the boycott and will stop this – but only with your help.
You can find out more about Nestle’s strategy, including a short youtube clip, with a presentation by spoof marketing guru, Mr. Henry Nastie, and an email that you can send through the site to Nestle, by clicking here.